What are the benefits of blogging on your website? If you are considering adding a blog to your website then you should absolutely do it! Blogging is an influential tool and if used correctly it can bring many advantages. For example, Hubspot found that businesses who use blogs get 67% more leads than those who do not. Take a look at some other great benefits that result from blogging below:

Improves SEO

As you add more content to your site, these new pages become indexed in search engines. This provides more inbound links to your website which increases traffic and improves organic search engine results. Ultimately the more blog posts you publish, the more chances you have of improving SEO.

Engage with customers

Blog’s are a great way to show customers who you really are and what you stand for as a brand. Do not be afraid to show your personality, this can create a stronger connection between you and your customers. Blog posts provide a unique opportunity to give something back to the customer. It is an extra service that you do not have to provide, but by doing so shows that you care. This can lead to increased customer trust, loyalty and overall likeability of your brand.

Build authority in your industry

By providing valuable information in your blog posts, you are showing customers and potential customers that you know your stuff. You have the potential to create a ‘go to’ platform for expert information. This increases brand awareness and credibility which sets you apart from the competition in your industry.

Creates opportunities for sharing

Visitors have the opportunity to share content you have created across social media platforms and email. The potential audience is huge! The great benefit of this that it provides free marketing, increases visibility of your brand and boosts traffic to your website. All you have to do is ensure that you have regular, fresh content that can be shared.

Improves conversion rates

A regular blog with great content show’s that you have a passion for your business and that you are staying current. The key is to make sure that you regularly update your blog. If you cannot commit to this then you may as well not have one at all. A high-quality blog builds brand loyalty and therefore increases conversion rates. A haphazard blog can give the impression that you are not organised or committed to providing a high-quality service to customers

Blogging is a fantastic tool which differentiates you from competitors and leads to increased consumer trust and loyalty. No matter the size of your business, all businesses can benefit from a blog that is frequently updated with fresh content. Contact us at 2xN to find out how we can get your blog started today or find out more about out our blogging expertise here.