Here we give you a run down of the essential website pages we think every site should have! A website can be made up of any number of pages, and some are more important than others. Whilst every website strives to be unique to separate itself from the competition, generally speaking you will find the following four pages on every website.
This is the first page a visitor will see and in this case first impressions count. It is imperative that this page grabs the attention of the visitor, a poor impression means they will bounce off your page within seconds. The homepage is a platform from which you entice a visitor to explore the rest of your website. To achieve this, you need a well-designed page (see blog post on web design), and to include the following content:
- Explanation of who you are and what you do
- Short description of products you sell or services you offer
- A brief account of how you can help the potential customer
Give visitors the opportunity to see the faces behind the business. The about page can give a short description of the employees, any special achievements or awards and explains how you differ from the competition. Key things to include on this page are:
- Company employees (bios and pictures)
- Special achievements of the company or its employees
- How you differ from competitors that offer the same product or service
- Contact form
- Social handles
A blog page provides a list of all your published blog posts and a short summary of each post. They are usually listed with the most recent posts appearing first. Blogs are an essential part of your website as they are a fantastic marketing tool. They engage visitors so they stay on your website for longer and learn more about you. They also drive traffic to your website and therefore increase SEO ranking.
Contact 2xN here to find out how we can help you develop or improve these essential pages on your website.