In today’s digital-first world, not having a website is like not having a front door to your business. Whether you're a startup, a growing practice, or an established brand, if you’re relying solely on word of mouth or offline visibility, you're missing out on a huge slice of potential traffic, credibility, and conversions.

At 2xN, we work with clients across industries to create powerful digital foundations that support real business growth. A perfect example? EBA Medical.

Case study: EBA Medical – From offline to online presence

EBA Medical, led by Consultant Surgeon Mr. Edward Alabraba, is a private surgical practice offering expert hepatobiliary and general surgical care. Until recently, EBA Medical had no online presence—no website, no way for patients to learn more about their services online, and no digital platform to establish trust with potential referrers and clients.

The challenge:

• No web presence: Without a website, there was no central point of contact or information.
• Limited discoverability: Patients and colleagues couldn’t easily find or refer to Mr. Alabraba’s work online.
• Lost opportunities: Without visibility, EBA Medical was missing out on valuable engagement from potential private patients.

What we did:

We partnered with EBA Medical to launch their first-ever website—clean, professional, mobile-friendly, and built to reflect the exceptional level of care they provide.

• Brand-led design: A sophisticated visual identity that communicates trust and authority.
• Clear structure: Easy-to-navigate pages outlining services, patient information, and contact details.
• Search-ready: SEO-friendly copy and structure to help patients find the practice online.

The Result:

• EBA Medical now has a professional, easy-to-manage online platform that supports both patient communication and business growth.
• The site has become a valuable tool for building trust and driving enquiries.
• It’s opened the door to a digital-first future, including potential SEO, online referrals, and broader visibility.

Is it time you went online, properly?
Whether you’re starting from scratch or levelling up— let’s chat.