Gynae Solution


Based in Abu Dhabi, UAE, 2xN were brought in to develop Gynae Solution from the ground up.

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The Challenge

2xN were brought in to develop Gynae Solution from the ground up. Launched in May 2019, the clinic wanted to hit the ground running – we worked with Gynae Solution’s team to produce a comprehensive, coherent brand identity and establish an impressive reputation to match the practice’s ethos and ambition. We had to ensure that the site was optimised for google search in Abu Dhabi and marketed accordingly.

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The Strategy

After developing a dynamic brand identity for Gynae Solution’s new practice, 2xN’s next priority was to apply it consistently – across a new website, letter heads, business cards and more. Once these foundations were in place, we strategised a series of upcoming patient and GP networking events to introduce Gynae Solutions to their peers and the public.

Top down rebrand - Giving the practice a modern, fresh look to reflect the cutting edge medical care

Fully optimised website - A user friendly, fully optimised, responsive website to convert

Networking events - Digital and face-to-face referrer events to build clinic awareness and reach

Social media strategy - Bringing the clinic into the social arena with a bang


The Result

Gynae Solutions’ presence – online, front-of-mind and in their competitive field – is now established. The clinic is enjoying their increased visibility and patient engagement, while 2xN continues to support the practice as they grow.

“Working with 2xN over the last 12 months has helped me to refocus my practice into just looking after my patients whilst letting 2xN talk about my work. As doctors we are not usually in the business of talking so much about our services. We feel very uncomfortable doing this. This is where 2xN comes in - thanks a lot Jemma and the team for all your work and the encouragement you’ve given to me to do educational and informative videos for patients”. Jaf Abu, Gynae Solution

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