Harley Street Eye Hospital
HEALTHCARE - EYE HOSPITAL
2xN were brought in to develop Harley Street Eye Hospital from the ground up.
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HARLEY STREET EYE HOSPITAL
The Challenge
2xN were brought in to develop Harley Street Eye Hospital from the ground up. Launched in September 2020, the clinic needed to hit the ground running – we worked with our client to produce a comprehensive, coherent brand identity and establish an impressive reputation to match the practice’s ethos and ambition.
HARLEY STREET EYE HOSPITAL
The Strategy
After developing a dynamic brand identity for our clients new practice, 2xN’s next priority was to apply it consistently – across a new website, letter heads, business cards and social media. Once these foundations were in place, we strategised a series of upcoming video sessions to introduce our client to the public.
HARLEY STREET EYE HOSPITAL
The Result
We improved the hospitals website by enhancing the visual design for a more modern and professional look. We streamlined navigation for easier access to services and information, ensuring that users can quickly find relevant content.
Additionally, we focused on high-quality imagery and engaging copy to build trust and highlight the expertise of the ophthalmology team. These changes aim to enhance user experience and facilitate better patient engagement.
Our clients presence – online, front-of-mind and in their competitive field – is now established. The clinic is enjoying their increased visibility and patient engagement, while 2xN continues to support the practice as they grow.
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