2xN & London Urology Associates

When 2xN began working with LUA, the practice had already enjoyed several years of steady success.

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The Challenge

When 2xN began working with LUA, the practice had already enjoyed several years of steady success. As momentum slowed, 2xN were asked to strategise and oversee a new period of growth.

The Challenge

When 2xN began working with LUA, the practice had already enjoyed several years of steady success. As momentum slowed, 2xN were asked to strategise and oversee a new period of growth.

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The Strategy

2xN began by looking closely at what was in place before drawing up plans for LUA’s brand development. The team examined the practice’s history, performance, audiences and position in its field to assess strengths, weaknesses and avenues for growth. Having reviewed the clinic’s progress and reputation to date, 2xN proposed a rebrand: LUA’s founding ethos and high standards of care remained as key touchstones, forming a foundation for its expansion and development.

The Strategy

Top down rebrand

Giving the practice a modern, fresh look to reflect the cutting edge medical care

Optimised website

A user friendly, fully optimised, responsive website to convert

Networking events

Digital and face-to-face referrer events to build clinic awareness and reach

Social media strategy

Bringing the clinic into the social arena with a bang

The Results

We strategised for growth in both the practice’s scope and accessibility, always using patient satisfaction as our primary metric for success. 2xN’s work with LUA encompassed a new website as well as marketing campaigns via digital and direct paths, all emerging from direct consultations and rigorous research with the clinic’s existing and prospective audiences.

The Results

The Life Plan

We designed and delivered a comprehensive e-commerce site to build a membership platform for this online fitness, nutrition and wellness company.

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Spine Solutions

2xN were asked to develop and enhance Mr Masood Shafafy’s private practice, boosting its digital footprint an online profile in and around his base of Nottingham.

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The Colour House

We helped this Kent based interior design company rethink their strategy and business model to drive revenue whilst delivering an e-commerce solution.

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