2xN & Millennial Urology

2xN was briefed to run social media accounts for Millennial Urology targeted specifically at adolescent patients.

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The Challenge

2xN was asked to run social media accounts for Millennial Urology targeted specifically at adolescent patients. As such, any public messaging needed to be developed with this demographic squarely in mind.

The Challenge

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The Strategy

Digital natives, largely resistant to corporate messaging or faux-authenticity, the teenage audience needed to be engaged on their own terms about conditions they might not otherwise learn about. Social media was the perfect vehicle to reach this cohort, and 2xN studied their online behaviour and preferences carefully to ensure content was geared ‘just right’.

The Strategy

Brand new site

New site build from scratch in just a few days

Responsive website

A user friendly, fully responsive website to convert

SEO optimised

A completely optimised website to rank on search engines

Social media strategy

Bringing the clinic into the social arena with a bang

The Results

Millennial Urology’s social media accounts have seen exponential growth and engagement since 2xN began running them, and the clinic’s intake of adolescent patients has risen in kind. A fully optimised, responsive, dedicated website for this clinic was delivered.

The Results

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