2xN & Singh Ortho

2xN curated optimised copy Mr Singh's website ensuring he stood out in the incredibly competitive field of orthopaedic surgery.

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The Challenge

Singh Ortho works in the competitive field of orthopaedic surgery. New to the world of private practice he needed to hit the ground running - cue 2xN!

The Challenge

Singh Ortho works in the competitive field of orthopaedic surgery. New to the world of private practice he needed to hit the ground running - cue 2xN!

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The Strategy

2xN started by conducting thorough market research into exactly what Singh Ortho's followers wanted to see, what they wanted to know more about. Armed with this information we put together a content schedule and robust plan to roll out over the coming months.

The Strategy

Market research

The most vital phase - this informs the strategy

Content plan

Robust strategy to deliver the content users want

SEO optimised

Fully optimised content to rank on search engines

Content creation

Copy and imagery delivered to engage the audience

The Results

With the site launch in January 2020, the first year saw steady growth and a subsequent rise in patient footfall through the clinic. The practice continues to go from strength to strength.

The Results

With the site launch in January 2020, the first year saw steady growth and a subsequent rise in patient footfall through the clinic. The practice continues to go from strength to strength.

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