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About 2xN

We're small.
We're agile.
And we're very good.

2xN was built on a simple idea: great work, honest relationships,
and a team that's genuinely invested in your success.

Where it started

Six years in.
The belief hasn't changed.

Founded in 2018 on a straightforward idea: ambitious people deserve genuinely high-quality digital work, without the inflated costs or the unnecessary complexity.

2xN was founded in 2018 with a clear sense of purpose and a deliberately lean model. From the beginning, we made a conscious choice to stay small. Not because we lacked ambition, but because we understood that size and quality don't always go hand in hand.

We'd seen first-hand how large agencies operated: layers of process, diluted accountability, and a tendency to over-promise and under-deliver. We wanted to build something different: a tight, talented team that could move quickly, communicate clearly, and take genuine ownership of every project that came through the door.

Every service we've added has been driven by one question: does this genuinely help our clients succeed online? If yes, we do it well. If not, we don't do it at all.

What started as a website design and build operation has grown, naturally and deliberately, into a full-service digital agency offering website design and build, app development, content creation, SEO, and Google Ads management. We will only ever offer a service if we can do it exceptionally well and it will make a difference.

The team

You deal with the people
actually doing the work.

A small, close-knit team of designers, developers, writers and strategists, each with deep expertise, and a shared commitment to work we're proud of.

Lucy Nelson

Founder

Lucy founded 2xN with a clear vision: senior expertise, strategic thinking, and genuine partnerships as standard.

Jemma Thomson

Director

Jemma is 2xN's creative mastermind, combining big-picture thinking with the design instinct that makes our work stand out.

Bjorn Jansen

Creative Director

A creative technologist at heart, Bjorn blends design, code and strategy to turn ambitious ideas into work that performs.

What makes us different isn't just what we know. It's how we work. When you come to 2xN, you're not passed around. You deal with the people actually doing the work, the ones who care about the outcome just as much as you do.

Being small also means we're agile. No internal bureaucracy slowing things down. When something needs to move quickly, it does. When a project evolves, we adapt without drama. And when we commit to something, we deliver it.

What we stand for

Five principles.
No exceptions.

The standards we hold every piece of work to: design, code, copy and strategy alike.

01 · Featured

Quality without compromise

We set a high bar for everything that leaves our studio: design, code, copy, strategy. If it's not right, it doesn't go out. It's that simple.

Honesty over hype

We don't oversell, and we don't make promises we can't keep. We tell you what's genuinely possible, what it'll realistically take, and what results to expect, then we get to work.

Personal attention, always

Every client gets direct access to the people on their project. No middlemen, no chains, no chasing for updates.

Value beyond price

Competitively priced, deliberately, but value is what you get for your investment: strategy, design, clean code and a team that takes your business seriously.

Built for the long term

We're not interested in one-and-done. We want to be the agency you come back to: the next refresh, the next campaign, the next big idea.

Six years in

Still doing it the right way.

Since 2018 we've helped businesses across the UK establish, grow and strengthen their digital presence, from sharp one-page sites for sole traders to complex web applications for growing brands. The work varies. The approach never does.

We show up. We do the work. We deliver.

Let's talk.

Whether you have a fully formed brief or just the beginning of an idea, the best place to start is a conversation. Tell us about your business, your goals and your challenges, and we'll give you an honest picture of how we can help.

We're small. We're agile. And we're very good.

Six years in. The belief hasn't changed.

You deal with the people actually doing the work.

Five principles. No exceptions.