Author: Lucy Nelson

Writing the perfect blog post – here are our thoughts! The perfect blog post, what is it to you? The fact is, there is no one ideal blog post. Some readers might find your blog informative and easy to read, others will bounce right off the page. The important thing is to get your blog […]

Let’s face it, getting people to subscribe to a mailing list is not an easy task. In this day and age, we are already faced with an overwhelming amount of emails flooding into our inboxes, enticing people to sign up for even more emails is a growing challenge. In fact, the average email opt-in rate across all […]

Let’s talk brand basics! In today’s competitive market it is essential that companies stand out from the crowd through a strong brand that promotes trust and success. But what exactly is a brand? Simply put, a brand is what consumers think of you. As a company it is critical to differentiate yourself from competitors to […]